Marketing Principles  

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This class is the starting point for all the Marketing Pathways. Marketing explores marketing and business functions. Topics introduced include why marketing is a part of our everyday life, knowing who the customer is, basic math operations (decimals and percents), and the role of promotion, advertising, product planning and distribution.  Students will have the opportunity to create commercials and other promotions. Case studies, guest speakers, current periodicals, games and possible field trips will be available to students to reinforce the classroom instruction. 

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