Fashion, Merchandising, and Retailing Essentials  

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Fashion is a part of our everyday lives. Everyone wears clothes and buys clothes. Styles change from year to year and from season to season creating new trends and demand for certain fashions. It is important to recognize the impact the fashion industry has on our lives. Fashion Marketing will introduce the marketing strategies used to develop, distribute, and showcase today’s fashion. By studying these factors you will discover how consumer taste and designer influences create fashion trends around the world.

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